Salve Pascual

About

With 25+ years in design, I specialize in crafting intuitive, engaging, and lovable digital products and brand experiences that build trust and drive meaningful growth. I’ve led creative teams at Peerspace, Nike, Microsoft, Spotify, Digital Domain, and Comcast—balancing creativity with business impact to transform ideas into tangible solutions with measurable ROI. My work spans industries including health, education, AI, retail, sports, nonprofits, marketplaces, and media, earning patents and recognition for innovation along the way. Beyond designing products, I’ve built and scaled high-performing design teams across startups, mid-size companies, and enterprises—mentoring talent, shaping design cultures, and fostering adaptability. My specialty lies in transforming complexity into clarity, leading human-centered, data-informed design that drives real-world impact and evolves with emerging technologies. As Founder and Chief Design Officer of Lines of Origin, I focus on strategy and design for mission-driven brands and digital experiences—bringing bold ideas to life for visionaries, changemakers, and the communities they serve. Passionate about mentorship and collaboration, I’m committed to shaping the future of design in ways that endure, inspire, and create lasting impact.

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