Marc Stress

About

I am a seasoned brand strategist, designer, and educator with more than two decades of experience in brand identity, design strategy, and communications. As a founding partner of 76West, I have helped businesses develop identity systems that drive growth, engagement, and long-term success. My work has been recognized by Print, Graphis, Graphic Design USA, and UCDA and has shaped brands such as 3M, Blizzard Entertainment, Bristol-Myers Squibb, TEDx, Würth, and many others across the U.S. and internationally. Named a Graphic Design USA Person to Watch, I specialize in brand development, multi-channel marketing, and digital strategy, leading teams through complex brand challenges across print, digital, and interactive platforms. My expertise extends to product development, UI/UX, email marketing, and software platform branding, ensuring seamless brand experiences across all touchpoints. In addition to client work, I am a Professor of Practice at Syracuse University, where I mentor the next generation of designers in brand strategy, design thinking, and the intersection of creativity and business. As a Certified Design Thinking Practitioner, I actively contribute to enterprise design engagements, fostering collaboration and leading teams to user-centered solutions.

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