Adam Lee

About

With over 20 years of experience in design, spanning a wide range of industries and roles across agency, consulting, client-side, and product, l've built a career rooted in creativity and adaptability. I launched my journey in the heart of London's creative scene, honing my craft at some of the city's top marketing and brand agencies. From the deepest, darkest Nathan Barley corners of Shoreditch to the vibrant, offbeat energy of Soho, I embraced the quirks and challenges that come with shaping standout brand experiences. This path led me to Sydney and Dubai, where I worked on remarkable projects-ranging from branding an urban city to designing the experience of an aerial gondola suspended above it. During my five years in Dubai, I couldn't escape the pull of Fintech and technology, consulting across the Middle East to help banks digitize retail operations, launch mobile banking, and redesign their public-facing digital presence. This focus on Fintech evolved into an obsession with product and experience design. Combining marketing and brand expertise with experience and product design felt like a natural progression, and I was fortunate enough to make New York the next stop to build that foundation further. I'm constantly learning from others in and outside the field of design. Here are some areas I specialize in: - Persona Development - Experience & Service Mapping - Rapid Prototyping and Ideation - Cratting Visual Language and Design Systems - Mentoring and Coaching - Business Strategy Alignment - Operational Planning - Contract and Legal Acumen - Client Communication and Negotiation - Cross-Functional Collaboration

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